Move For Less Brand Entry
Move For Less targeted the niche Balikbayan Box market, connecting with Ontario’s Filipino community. Using Meta Ads, we reached 108.4K people, secured 2,324 new contacts, 3.1K messaging interactions, and 17.9K visits at an average cost per lead of $3.75. With 31% Filipino engagement, we grew from 0 to 2,000+ customers in a year.
Task
Move For Less needed to penetrate the niche Balikbayan Box market, reaching Ontario’s Filipino community despite strong competition. The challenge was to create a cost-effective, high-converting lead funnel using Meta Ads to drive awareness, engagement, and customer acquisition at scale.
Role/Services
Client
Move For Less Balikbayan Box
Category & Year
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